The Social Graf
While there are plenty of skeptics who've questioned social media's capabilities as a tool for affecting social change -- Malcolm Gladwell, I'm looking at you -- the people who actually … Read the whole story
Even within the rough-and-tumble arena of national politics, Twitter has emerged as an especially brusque form of expression. A report by the Pew Research … Read the whole story
Social is the new email, which remains a critical marketing component for advertisers. Read the whole story
- COMMENTARY
I'm focusing on planning social media programs and have 10 criteria for you to keep in mind. Twice as many tips, same number of … Read the whole story
- COMMENTARY
According to the report, "Surviving the Current Market Mania with a Solid 2012 Plan," by Bronto Software, while traditional digital channels such as search … Read the whole story
- COMMENTARY
Half of American and European CIOs plan to implement some kind of cloud-based service in 2012, according to Neil Doshi, senior equity analyst with … Read the whole story
- COMMENTARY
TV's long dominance of ad spending may finally be facing a serious challenge, according to Citi Group's Doshi, who predicts more movement of TV … Read the whole story
- COMMENTARY
The audience isn't shy at the Search Insider Summit this year: the first challenge to a speaker came 20 minutes into the conference, when … Read the whole story
- COMMENTARY
Social media ROI can be wide-ranging and variable, according to Nate Riggs, digital marketing strategist for restaurant marketing for Bob Evan, who notes that … Read the whole story
- COMMENTARY
Social media ROI can be wide-ranging and variable, according to Nate Riggs, digital marketing strategist for restaurant marketing for Bob Evan, who notes that … Read the whole story
- COMMENTARY
Search marketers should identify both primary and secondary measurement goals, according to George Popstefanov, founder of PMG, in recognition of the fact that search … Read the whole story
