The Social Graf
by Erik Sass, Staff Writer
The advent of new Facebook analytics and programming tools, especially Insights and related APIs, is enabling marketers and technology providers to automate many aspects of social media marketing that
were … Read the whole story
by Tanya Gazdik
Marketers are investing in social media. People are logging in and "liking" their favorite brands. But this is where the synergies begin to weaken, … Read the whole story
by Laurie Sullivan
Most marketers -- 72.7% -- participating in MediaPost's Search Insider Summit survey said they rely on interest-based targeting in search campaigns. Targeting beyond keywords … Read the whole story
COMMENTARY
by David Berkowitz
Over the course of a year, I'll get about a thousand pitches from vendors. The great ones lead to vendors becoming partners. The bad … Read the whole story
COMMENTARY
by Jackie Kmetz
While most CMOs believe that demonstrating social media ROI is one of their biggest challenges, pharmaceutical companies face their own unique set of issues … Read the whole story
COMMENTARY
by Neil Rosen
Social media is here to stay, and the smart e-marketer is already deeply involved, logically seeing social media sites as an opportunity for acquisition … Read the whole story