The advent of new Facebook analytics and programming tools, especially Insights and related APIs, is enabling marketers and technology providers to automate many aspects of social media marketing that were … Read the whole story
Marketers are investing in social media. People are logging in and "liking" their favorite brands. But this is where the synergies begin to weaken, … Read the whole story
Most marketers -- 72.7% -- participating in MediaPost's Search Insider Summit survey said they rely on interest-based targeting in search campaigns. Targeting beyond keywords … Read the whole story
Over the course of a year, I'll get about a thousand pitches from vendors. The great ones lead to vendors becoming partners. The bad … Read the whole story
While most CMOs believe that demonstrating social media ROI is one of their biggest challenges, pharmaceutical companies face their own unique set of issues … Read the whole story
Social media is here to stay, and the smart e-marketer is already deeply involved, logically seeing social media sites as an opportunity for acquisition … Read the whole story