The Social Graf
by Erik Sass, Staff Writer
Like a dog making progressively greater demands for our attention, Google is determined to get us engaged with its Google+ social platform one way or another; and with this week's … Read the whole story
by Karl Greenberg
Harley-Davidson Motor Co. has been on a journey toward crowd-sourcing ad creative and marketing ideas. But it isn't sourcing fans for a big campaign, … Read the whole story
by Karl Greenberg
Besides getting Nissan involved with the trust's charitable efforts, the partnership lets the Franklin, Tenn.-based automaker bring the coveted trophy on tour to NCAA … Read the whole story
by Sarah Mahoney
As much as people embrace all things digital, they're much fussier when they turn into actual shoppers. Catapult's Brian Cohen, director of digital shopper … Read the whole story
by Mark Walsh
Following up a report from last summer, mobile app advertising and analytics firm Flurry says app usage continues to gain at the expense of … Read the whole story
COMMENTARY
by Greg Singh
While many businesses have raced to build their presence in the online social sphere, pharmaceutical companies have been typically shielded away from these channels … Read the whole story