Like a dog making progressively greater demands for our attention, Google is determined to get us engaged with its Google+ social platform one way or another; and with this week's … Read the whole story
Harley-Davidson Motor Co. has been on a journey toward crowd-sourcing ad creative and marketing ideas. But it isn't sourcing fans for a big campaign, … Read the whole story
Besides getting Nissan involved with the trust's charitable efforts, the partnership lets the Franklin, Tenn.-based automaker bring the coveted trophy on tour to NCAA … Read the whole story
As much as people embrace all things digital, they're much fussier when they turn into actual shoppers. Catapult's Brian Cohen, director of digital shopper … Read the whole story
Following up a report from last summer, mobile app advertising and analytics firm Flurry says app usage continues to gain at the expense of … Read the whole story
While many businesses have raced to build their presence in the online social sphere, pharmaceutical companies have been typically shielded away from these channels … Read the whole story