The Social Graf
by Erik Sass, Staff Writer
No one puts consumers in the corner. That's the upshot of a new study from Conversocial exploring the consequences for brands and retail chains which ignore questions and complaints from … Read the whole story
by Karl Greenberg
Harley-Davidson Motor Co. has been on a journey toward crowd-sourcing ad creative and marketing ideas. But it isn't sourcing fans for a big campaign, … Read the whole story
by Sarah Mahoney
As much as people embrace all things digital, they're much fussier when they turn into actual shoppers. Catapult's Brian Cohen, director of digital shopper … Read the whole story
by Laurie Sullivan
After acquiring IBM computer technology and patents years ago, Lenovo built a solid reputation in the commercial space. Now it wants a bigger piece … Read the whole story
COMMENTARY
by Gail Belsky
When Brooklyn-based HUGE hired a managing director in November 2010 to start a London office, it took a giant leap of faith. It had … Read the whole story
COMMENTARY
by Mike May
I was working at the Interactive Advertising Bureau a decade ago when I first heard the term "Chuck Fruit Moment." Chuck Fruit was the … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a study by InSites Consulting, 38% of British & American companies are still in their infancy when integrating social media in their … Read the whole story