The Social Graf
by Erik Sass, Staff Writer
Starz is promoting the second season of its Spartacus series, "Spartacus: Vengeance," with a social game on Facebook that allows players to experience the glorious, non-OSHA-compliant career of a
professional … Read the whole story
by Karlene Lukovitz
Kraft Foods' Wheat Thins has launched new TV ads and a digital campaign around a "Do what you do" theme, which emerged from the … Read the whole story
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by Joe Mandese
Adobe Systems this morning said it completed its estimated $400 million acquisition of privately held search, social and display ad marketing firm Efficient Frontier. … Read the whole story
by Mark Walsh
The cost of advertising on Facebook keeps climbing. Average CPM rates increased 8% and cost-per-click rates rose 1% in the fourth quarter of 2011, … Read the whole story
COMMENTARY
by Charles Lumpkin
Successful social branding campaigns require lots of careful planning and testing. Often, they uncover unexpected correlations between brand and consumer. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the Janrain Social Identity study, conducted by Blue Research, consumer frustration at being asked to register on a website continues to grow, … Read the whole story