The Social Graf
by Erik Sass, Staff Writer
Some interesting new data from our friends south of the equator proves that social networks can still rise -- and fall -- with remarkable speed, when a newcomer's utility (and … Read the whole story
by Joe Mandese
In what may be the most robust and detailed data analysis on the impact the social media connections of consumers have on the effectiveness … Read the whole story
COMMENTARY
by Jon Elvekrog
Almost everyone is oblivious to the fact that there's social media, and then there's social advertising. Both are important components of a media plan, … Read the whole story
by Laurie Sullivan
Brand marketers continue to struggle with determining ROI for social media campaigns. Most admit to gaining positive ROI on campaigns, but a study released … Read the whole story
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by Laurie Sullivan
Social gifting service Wrapp, which lets consumers give retail gift cards for free through a mobile app, has secured $5 million in funding from … Read the whole story
by Carrie Cummings
Damian Bazadona built Situation Interactive to create marketing that influences people just like him: Consumers who weren't originally theater fans, but have the potential … Read the whole story
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by Gavin O'Malley
More and more, marketers are using social media fluctuations to understand the buzz around big events. Take the 69th Golden Globe Awards on Sunday, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ask.com, Citysearch, and Urbanspoon will join the likes of Google, Mozilla, Reddit and Wikipedia in a widespread protest to raise awareness of two anti-piracy … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
While social media was merely a baby in the 2008 election, it's on track to come of age this political season and social video … Read the whole story
COMMENTARY
by Maryanne Conlin
I was reading a report from Janran, "Consumer Perceptions of Online Registration and Social Login," to which the conclusion was - moms and other … Read the whole story
COMMENTARY
by Drew Neisser
Looking ahead to a panel discussion at MediaPost's Social Media Insider Summit next Wednesday, I've decided to imagine how social media could dramatically alter … Read the whole story
COMMENTARY
by David Berkowitz
"Now therefore, if You will obey our voices, and keep our covenant, then social media shall be a special treasure to us above all … Read the whole story