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by Joe Mandese
33Across, a social data analytics company that has cultivated a humongous database to help marketers target online advertising at their so-called "brand graph," has … Read the whole story
by Karlene Lukovitz
This year, Papa John's is giving its fans much better odds by making its offer to give a free, large, one-topping pizza and a … Read the whole story
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by Joe Mandese
That's right -- despite their relatively short lives (in analogue years, anyway), Facebook and Twitter have now reached the point of being deemed "ordinary" … Read the whole story
by Wayne Friedman
For those believing social media activity and traditional TV ratings can work hand in hand, it was a good week: "American Idol" scored well … Read the whole story
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by Laurie Sullivan
Digital ads will become more creative in 2012 to motivate a generation often characterized as "stimulation junkies," as marketers concentrate on capturing 79 million … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A conversation Monday with Mike Barbeau, SVP of sales North America at SocialVibe, a digital advertising company, sparked an interesting discussion. With display ads … Read the whole story
COMMENTARY
by Joe Mandese
"The opposite side of social shopping is social production," Lance Neuhauser, CEO of The Echo System, just explained during the "social shopping" panel at … Read the whole story
COMMENTARY
by Joe Mandese
That's what Ethan Goodman, director of digital strategy at Publicis' Arc Worldwide just said on the opening "social shopping" panel at MediaPost's Social Media … Read the whole story
COMMENTARY
by Tony Quin, Columnist
With 2011 in the rear view mirror, it's time to take stock and look ahead. You need a social media strategy -- your customers, … Read the whole story
COMMENTARY
by Joe Mandese
33Across, the biggest player in cultivating the so-called "brand graph" for social media marketers, has acquired TYNT, the biggest supplier of "interest graph" data … Read the whole story
COMMENTARY
by Andrew Kokes
Businesses without a customer service social media strategy put reputation and customer loyalty at risk. Read the whole story
COMMENTARY
by Joe Mandese
Social Media Insider Summit luncheon sponsor, Andrew Beranbom, co-founder and vice president of business development at Extole, just gave an interesting presentation showing how … Read the whole story
COMMENTARY
by David Berkowitz
Florida is one of our more unpredictable states. The weather, the voting patterns, and the Florida Marlins can constantly surprise the locals, and there … Read the whole story