Big sporting events are natural generators of social media energy, but they're also fraught with peril; put dozens of mouthy athletes, tens of thousands of vocal fans, and millions of … Read the whole story
33Across, a social data analytics company that has cultivated a humongous database to help marketers target online advertising at their so-called "brand graph," has … Read the whole story
This year, Papa John's is giving its fans much better odds by making its offer to give a free, large, one-topping pizza and a … Read the whole story
That's right -- despite their relatively short lives (in analogue years, anyway), Facebook and Twitter have now reached the point of being deemed "ordinary" … Read the whole story
For those believing social media activity and traditional TV ratings can work hand in hand, it was a good week: "American Idol" scored well … Read the whole story
Digital ads will become more creative in 2012 to motivate a generation often characterized as "stimulation junkies," as marketers concentrate on capturing 79 million … Read the whole story
A conversation Monday with Mike Barbeau, SVP of sales North America at SocialVibe, a digital advertising company, sparked an interesting discussion. With display ads … Read the whole story
"The opposite side of social shopping is social production," Lance Neuhauser, CEO of The Echo System, just explained during the "social shopping" panel at … Read the whole story
That's what Ethan Goodman, director of digital strategy at Publicis' Arc Worldwide just said on the opening "social shopping" panel at MediaPost's Social Media … Read the whole story
With 2011 in the rear view mirror, it's time to take stock and look ahead. You need a social media strategy -- your customers, … Read the whole story
33Across, the biggest player in cultivating the so-called "brand graph" for social media marketers, has acquired TYNT, the biggest supplier of "interest graph" data … Read the whole story
Businesses without a customer service social media strategy put reputation and customer loyalty at risk. Read the whole story
Social Media Insider Summit luncheon sponsor, Andrew Beranbom, co-founder and vice president of business development at Extole, just gave an interesting presentation showing how … Read the whole story
Florida is one of our more unpredictable states. The weather, the voting patterns, and the Florida Marlins can constantly surprise the locals, and there … Read the whole story