The Social Graf
by Erik Sass, Staff Writer
There are many remarkable facts surrounding Facebook's upcoming initial public offering, which the Wall Street Journal reports could get underway (at least with the filing of preliminary paperwork) as
early … Read the whole story
by Tanya Gazdik
Glee actress and singer Lea Michele will appear in Candie's, "Only at Kohl's" Spring 2012 multi-media marketing campaign. Read the whole story
by Tanya Gazdik
John Hancock Financial has been running a marketing marathon of its own, with the company entering its 27th year as a principal sponsor of … Read the whole story
COMMENTARY
by Craig Bida
I recently spoke on a panel about cause marketing at the Kellogg School of Management, where an MBA candidate asked a simple but fundamental … Read the whole story