The Social Graf
by Erik Sass, Staff Writer
Like so many big brands before it, Susan G. Komen for the Cure, arguably the world's leading breast cancer charity and advocacy group, discovered the power of social media when … Read the whole story
by Tanya Gazdik
When Super Bowl playes take the field on Feb. 5, Subaru owners and their four legged friends will hit the streets for the second … Read the whole story
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by Laurie Sullivan
Clearspring ran sentiment analysis from its AddThis sharing platform showing the team that fans in each U.S. state favor, based on overall clicks, searches … Read the whole story
by David Goetzl
MetLife will join the line-up of first-time Super Bowl advertisers with a 30-second spot featuring the Peanuts characters, which have been central to its … Read the whole story
by Steve Smith
Many mobile marketing professionals were underwhelmed by the ways in which Super Bowl advertisers did (but usually didn't) leverage the second screen effectively. Twitter … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Former Atlanta Falcons linebacker Will Overstreet is the creator of Voices Heard Media, a company that has developed an interactive platform to help keep … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Google+, you are really starting to piss me off. Yes, you're "gaining momentum." You've got "90 million members." But there's one problem. You're "a … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Even with the plethora of Super Bowl ads that have been released online before the game, plenty of fans plan to watch the ads … Read the whole story