Like so many big brands before it, Susan G. Komen for the Cure, arguably the world's leading breast cancer charity and advocacy group, discovered the power of social media when … Read the whole story
When Super Bowl playes take the field on Feb. 5, Subaru owners and their four legged friends will hit the streets for the second … Read the whole story
Clearspring ran sentiment analysis from its AddThis sharing platform showing the team that fans in each U.S. state favor, based on overall clicks, searches … Read the whole story
MetLife will join the line-up of first-time Super Bowl advertisers with a 30-second spot featuring the Peanuts characters, which have been central to its … Read the whole story
Many mobile marketing professionals were underwhelmed by the ways in which Super Bowl advertisers did (but usually didn't) leverage the second screen effectively. Twitter … Read the whole story
Former Atlanta Falcons linebacker Will Overstreet is the creator of Voices Heard Media, a company that has developed an interactive platform to help keep … Read the whole story
Google+, you are really starting to piss me off. Yes, you're "gaining momentum." You've got "90 million members." But there's one problem. You're "a … Read the whole story
Even with the plethora of Super Bowl ads that have been released online before the game, plenty of fans plan to watch the ads … Read the whole story