The Social Graf
by Erik Sass, Staff Writer
With marketers focusing more and more on the intersection between TV watching and social media activity, HootSuite conducted a comprehensive analysis of the social media efforts mounted by Super Bowl … Read the whole story
by Laurie Sullivan
Strangers or friends can become the most successful brand advocates through online word-of-mouth marketing. Shasta Ventures thinks so highly of the idea that the … Read the whole story
by Karlene Lukovitz
The outdoor and print ads highlight facts about daily activities, such as "Most Americans spend 13 years of their lives watching TV" and "Eighty-four … Read the whole story
by Laurie Sullivan
Tapping customers on technology platforms that companies can't completely control can become a bit uncomfortable, but they can do it productively, according to Josh … Read the whole story
by Aaron Baar
The project encourages Lego fans to produce a 30- to 90-second animated or animation/live action blend video that completes a story set up on … Read the whole story
COMMENTARY
by Catharine P. Taylor
If you look back on the past week, which was the more important social media story? 1) The filing of Facebook's IPO. 2) The … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Social TV is off and running and, by all accounts, will become a vital part of how many consumers watch TV. So why not … Read the whole story
COMMENTARY
by Mike May
For a while, the concept of email + social integration was limited to discussions about how to use email to bolster your social media … Read the whole story
COMMENTARY
by Jamie Wood
Outdoor industry companies rely on a green world to keep their products relevant. They employ a wide spectrum of green marketing ranging from subtle … Read the whole story
COMMENTARY
by David Berkowitz
Super Bowl XLVI may be over, but as long as there are still drunk fans screaming at the bar Tonic in Manhattan's Murray Hill, … Read the whole story