The Social Graf
by Erik Sass, Staff Writer
Most businesses are adopting social media for marketing purposes, reflecting a generally positive sentiment about its utility, but that doesn't necessarily translate into high priority when it comes
to allocating … Read the whole story
by Gavin O'Malley
Do premium display advertising and social marketing drive product sales, media subscriptions and memberships? New research finds a direct correlation between visual and emotional … Read the whole story
by Karl Greenberg
This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, expect a full report on … Read the whole story
by Laurie Sullivan
Tapping customers on technology platforms that companies can't completely control can become a bit uncomfortable, but they can do it productively, according to Josh … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The mobile social network Path landed in the middle of a privacy firestorm this week, thanks to developer Arun Thampi, who learned that the … Read the whole story
COMMENTARY
by Catharine P. Taylor
If you look back on the past week, which was the more important social media story? 1) The filing of Facebook's IPO. 2) The … Read the whole story