The Social Graf
Most businesses are adopting social media for marketing purposes, reflecting a generally positive sentiment about its utility, but that doesn't necessarily translate into high priority when it comes to allocating … Read the whole story
Do premium display advertising and social marketing drive product sales, media subscriptions and memberships? New research finds a direct correlation between visual and emotional … Read the whole story
This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, expect a full report on … Read the whole story
Tapping customers on technology platforms that companies can't completely control can become a bit uncomfortable, but they can do it productively, according to Josh … Read the whole story
- COMMENTARY
The mobile social network Path landed in the middle of a privacy firestorm this week, thanks to developer Arun Thampi, who learned that the … Read the whole story
- COMMENTARY
If you look back on the past week, which was the more important social media story? 1) The filing of Facebook's IPO. 2) The … Read the whole story
