The Social Graf
by Erik Sass, Staff Writer
By most accounts mothers are responsible for the majority of household purchases, and they collect information about brands and products from a wide variety of sources -- but not all … Read the whole story
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by David Goetzl
In a new "Rise of the Empowered Consumer" report, WPP's MediaCom advises using authenticity in messaging and employing a "device-neutral" strategy when trying to … Read the whole story
by Karl Greenberg
Nissan has launched a social media campaign that lets consumers help design the Nissan 370Z sports car. The program, called "Project 370Z," is focused … Read the whole story
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by Gavin O'Malley
Separate and apart from teens, most adults view the overall social and emotional climate of social networks in a positive light. In fact, 85% … Read the whole story
COMMENTARY
by Dale Cooke
In December, the FDA released the first of its long-awaited social media guidances. The collective response from industry was a shoulder shrug. So, where … Read the whole story
COMMENTARY
by Lolita Carrico
Last week, some colleagues and I were discussing the research released about Pinterest and its staggering impact on retailers: Pinterest - which technically is … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Remember that football game that was played just five days ago? How about the ads in the game? Chatter on social channels about the … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Earlier this week, USA Today proclaimed that Average Joe and Jill America's favorite Super Bowl ad was the grandma who slingshot a baby across … Read the whole story
COMMENTARY
by David Murdico
Is B2B (business to business) really ready for social media marketing? The short answer is "no." The long answer "is almost. Let's just say … Read the whole story