By most accounts mothers are responsible for the majority of household purchases, and they collect information about brands and products from a wide variety of sources -- but not all … Read the whole story
In a new "Rise of the Empowered Consumer" report, WPP's MediaCom advises using authenticity in messaging and employing a "device-neutral" strategy when trying to … Read the whole story
Nissan has launched a social media campaign that lets consumers help design the Nissan 370Z sports car. The program, called "Project 370Z," is focused … Read the whole story
Separate and apart from teens, most adults view the overall social and emotional climate of social networks in a positive light. In fact, 85% … Read the whole story
In December, the FDA released the first of its long-awaited social media guidances. The collective response from industry was a shoulder shrug. So, where … Read the whole story
Last week, some colleagues and I were discussing the research released about Pinterest and its staggering impact on retailers: Pinterest - which technically is … Read the whole story
Remember that football game that was played just five days ago? How about the ads in the game? Chatter on social channels about the … Read the whole story
Earlier this week, USA Today proclaimed that Average Joe and Jill America's favorite Super Bowl ad was the grandma who slingshot a baby across … Read the whole story
Is B2B (business to business) really ready for social media marketing? The short answer is "no." The long answer "is almost. Let's just say … Read the whole story