The Social Graf
by Erik Sass, Staff Writer
Backplane, the tech startup which counts Lady Gaga as an investor, has raised $4.5 million in its first round of funding from backers including Sequoia Capital, Greylock Discovery Fund, Battery … Read the whole story
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by Steve McClellan
Samsung, a global Olympic sponsor for the 2012 Summer Olympics in London, is launching a multiplatform social media campaign designed to personalize the Olympic … Read the whole story
by Laurie Sullivan
TV brands and broadcasters that want more attention from consumers must get them to interact with the content as it airs. So Viggle, a … Read the whole story
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by Steve McClellan
Last year Arby's launched a new campaign as the "Good Mood Food" chain, to promote awareness that its comfort food was also wholesome and … Read the whole story
by Karl Greenberg
People are no longer just watching television programs. They are talking about them online, often on branded social-media campaigns from program sponsors. Still, defining … Read the whole story
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by Laurie Sullivan
Twitter will roll out its self-service ad platform to small and mid-size businesses in March through a partnership with American Express. Cardmembers and merchants … Read the whole story
COMMENTARY
by Diane Mermigas
The fledgling mobile transactions market, which some experts expect to reach $1 trillion globally by 2015, is about to get a hyper-boost from Facebook, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google+ has been viewed by some as an "extra extension" or channel, but marketers are beginning to realize its significance. Victoria Esser, who is … Read the whole story
COMMENTARY
by Elizabeth Elfenbein, Columnist
Everyone knows about the Butterfly Effect, which shows how small actions can make a big difference. But what about the Boot Effect? Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Who said we don't like ads? In 2011, consumers chose to watch ads more than 2.75 billion times. We're not talking pre-rolls or overlays … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recent conducted in-depth study on the usage of social media in fast-growing corporations by The Center for Marketing Research at the … Read the whole story