The Social Graf
by Erik Sass, Staff Writer
While the wealth of personal information provided by users is one of the main selling points for advertisers, promising to allow them to deliver more targeted online ads, the users … Read the whole story
-
by Steve McClellan
Samsung, a global Olympic sponsor for the 2012 Summer Olympics in London, is launching a multiplatform social media campaign designed to personalize the Olympic … Read the whole story
by Karl Greenberg
The challenge of social media for major league sports is how to engage fans without disengaging them from the game by interrupting those all-important … Read the whole story
by Karlene Lukovitz
Based on in-depth interviews with 30 "game-changing" lead marketers at companies spanning a broad cross-section of U.S. businesses, CMOs are stepping up to the … Read the whole story
by Laurie Sullivan
TV brands and broadcasters that want more attention from consumers must get them to interact with the content as it airs. So Viggle, a … Read the whole story
-
by Steve McClellan
Last year Arby's launched a new campaign as the "Good Mood Food" chain, to promote awareness that its comfort food was also wholesome and … Read the whole story
by Karl Greenberg
People are no longer just watching television programs. They are talking about them online, often on branded social-media campaigns from program sponsors. Still, defining … Read the whole story
-
by Laurie Sullivan
Twitter will roll out its self-service ad platform to small and mid-size businesses in March through a partnership with American Express. Cardmembers and merchants … Read the whole story
COMMENTARY
by Diane Mermigas
The fledgling mobile transactions market, which some experts expect to reach $1 trillion globally by 2015, is about to get a hyper-boost from Facebook, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google+ has been viewed by some as an "extra extension" or channel, but marketers are beginning to realize its significance. Victoria Esser, who is … Read the whole story
COMMENTARY
by Elizabeth Elfenbein, Columnist
Everyone knows about the Butterfly Effect, which shows how small actions can make a big difference. But what about the Boot Effect? Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Who said we don't like ads? In 2011, consumers chose to watch ads more than 2.75 billion times. We're not talking pre-rolls or overlays … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recent conducted in-depth study on the usage of social media in fast-growing corporations by The Center for Marketing Research at the … Read the whole story
COMMENTARY
by Catharine P. Taylor
This is an open letter to my 72 followers on Pinterest, including my friend, Sue, who stood next to me in line on the … Read the whole story