One of social media's most useful applications is for market intelligence, canvassing what consumers think about brands and their competitors. Meanwhile advertisers are increasingly interested in the attitudes, perceptions, and … Read the whole story
American Express cardmembers can now sync their cards with Twitter and when they tweet using special hashtags, savings offers are loaded directly into their … Read the whole story
Looking to build some momentum on what has become a throwaway night on broadcast TV, NBC will start up a road/adventure reality series, "Escape … Read the whole story
Those of you who know the Cathy Taylor version of the Social Media Insider know all too well that, unlike my partner-in-crime David Berkowitz, … Read the whole story
Digging into the Forbes 2012 billionaire list released Wednesday for search engine execs and their friends, I found a few surprises. Bill Gates, however, … Read the whole story
"Do you know who Joseph Kony is?" The question was posed to me this week by my 16-year-old daughter, Lauren. Immediately I knew something … Read the whole story
Social media is the drug addiction of the new millennium. It's done at home, in the workplace, in private, with strangers, and out in … Read the whole story