The Social Graf
by Erik Sass, Staff Writer
As the viral video "Kony 2012" leaves no doubt, Joseph Kony, the man who leads the Lord's Resistance Army in Uganda, is a bad, bad man. The video, produced by … Read the whole story
by Karl Greenberg
Toyota is doing something that few, if any, automakers have tried: the company is introducing its newest Prius car to Gen Y consumers by … Read the whole story
by Karl Greenberg
The Flex program is a tongue-in-cheek effort to engage the ironically inclined urban expatriates who have not quite resigned themselves to life on Revolutionary … Read the whole story
by Karl Greenberg
The campaign "Clean Happy," via San Francisco-based Mekanism, includes a music video and a series of consecutive "Method of the Month" music video vignettes … Read the whole story
by Aaron Baar
Through the effort, which involves heavy social media activation as well as the sponsorship of country music star Tim McGraw, the brand looks to … Read the whole story
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by Amy Corr
Mike Galeski joined Amplify Social as director to run the VFN Golf division. Read the whole story
COMMENTARY
by Jackie Kmetz
There's an old adage that says people love the sound of their own name. Scientists have been able to prove the truth of this … Read the whole story
COMMENTARY
by Angela Bandlow
Every day consumers are sharing more online. Currently consumers share four billion updates, conversations, recommendations, photos, videos, tweets, posts, shares on Facebook, 200 million … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
Burt's Bees combined a scratch-n-sniff card with a 90-second video on Facebook to promote gd, its line of natural shampoo, conditioner, hand cream, body … Read the whole story
COMMENTARY
by David Berkowitz
As I'm starting to write this column at South by Southwest Interactive (SXSWi), I'm wrapping up lunch with two marketers from a global brand. … Read the whole story
COMMENTARY
by Wacarra Yeomans
The online world is abuzz about the virtual pinboard site Pinterest these day. Launched in March 2010, Pinterest already had 11.7 million unique visitors … Read the whole story