The Social Graf
As the viral video "Kony 2012" leaves no doubt, Joseph Kony, the man who leads the Lord's Resistance Army in Uganda, is a bad, bad man. The video, produced by … Read the whole story
Toyota is doing something that few, if any, automakers have tried: the company is introducing its newest Prius car to Gen Y consumers by … Read the whole story
The Flex program is a tongue-in-cheek effort to engage the ironically inclined urban expatriates who have not quite resigned themselves to life on Revolutionary … Read the whole story
The campaign "Clean Happy," via San Francisco-based Mekanism, includes a music video and a series of consecutive "Method of the Month" music video vignettes … Read the whole story
Through the effort, which involves heavy social media activation as well as the sponsorship of country music star Tim McGraw, the brand looks to … Read the whole story
Mike Galeski joined Amplify Social as director to run the VFN Golf division. Read the whole story
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There's an old adage that says people love the sound of their own name. Scientists have been able to prove the truth of this … Read the whole story
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Every day consumers are sharing more online. Currently consumers share four billion updates, conversations, recommendations, photos, videos, tweets, posts, shares on Facebook, 200 million … Read the whole story
COMMENTARYBurt's Bees combined a scratch-n-sniff card with a 90-second video on Facebook to promote gd, its line of natural shampoo, conditioner, hand cream, body … Read the whole story
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As I'm starting to write this column at South by Southwest Interactive (SXSWi), I'm wrapping up lunch with two marketers from a global brand. … Read the whole story
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The online world is abuzz about the virtual pinboard site Pinterest these day. Launched in March 2010, Pinterest already had 11.7 million unique visitors … Read the whole story
