The Social Graf
by Erik Sass, Staff Writer
While advertising might not be running against all of it, user-generated content and video on social networks represent the large majority of online video viewing, according to a new report … Read the whole story
by Steve McClellan
Banyan Branch, which bills itself as a full-service social media agency, just got a little more full service. It has launched a media buying … Read the whole story
by Laurie Sullivan
Adobe Systems will push deeper into online marketing, adding features in the Adobe Digital Marketing Suite that can predict consumer behavioral patterns. Some of … Read the whole story
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by Gavin O'Malley
Rather than cannibalize "old media," some online activities can actually boost viewership. In particular, new research shows that social media can significantly increase consumers' … Read the whole story
COMMENTARY
by Maryanne Conlin
A new day has dawned in digital marketing to moms - or should I say, yet another new day has dawned, with Facebook, Twitter … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
"The metrics for social media will change dramtically this year," according to Amy Millard, VP of Marketing for Hearsay, who predicted it will move … Read the whole story
COMMENTARY
by David Berkowitz
The app Oink just joined the great pigsty in the sky, or wherever apps go to die. While many apps deserve to be put … Read the whole story
COMMENTARY
by Joe Mandese
Digitaria Chief Dan Khabie said he really knew that Invisible Children could be big after its first digital initiative - a program that initiated … Read the whole story