The Social Graf
by Erik Sass, Staff Writer
ReadyPulse, a startup created by execs from Microsoft and Amazon.com, launched a social brand advocacy platform this week, which is designed to help marketers identify and engage with fans in … Read the whole story
by Steve McClellan
Banyan Branch, which bills itself as a full-service social media agency, just got a little more full service. It has launched a media buying … Read the whole story
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by Gavin O'Malley
Rather than cannibalize "old media," some online activities can actually boost viewership. In particular, new research shows that social media can significantly increase consumers' … Read the whole story
by Karl Greenberg
Marissa Hunter, who heads up marketing communications for Chrysler's Ram Truck brand, talks about how the brand is reaching potential customers and using social … Read the whole story
COMMENTARY
by Maryanne Conlin
A new day has dawned in digital marketing to moms - or should I say, yet another new day has dawned, with Facebook, Twitter … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
A few weeks ago, I was asked to keynote at an annual gathering of welding equipment manufacturers. The topic? Social media, which had emerged … Read the whole story
COMMENTARY
by Catharine P. Taylor
As faithful readers of this column know, lately I've been obsessed with stories, more specifically, whether some brands, in some categories, will actually have … Read the whole story