The Social Graf
by Erik Sass, Staff Writer
Marketers may be underestimating the impact of their social media efforts by almost half, according to Adobe's latest Digital Index report, which evaluated how marketers measure Web site traffic from … Read the whole story
by Karl Greenberg
Infiniti is hoping to fill a gap in its product lineup and in the process, give the rough shoulder to Acura's MDX three-row luxury … Read the whole story
by Tanya Gazdik
Small businesses are increasingly using social media channels to connect with customers and grow their businesses, according to a Citibank survey. Read the whole story
COMMENTARY
by Catharine P. Taylor
As faithful readers of this column know, lately I've been obsessed with stories, more specifically, whether some brands, in some categories, will actually have … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The future of news is likely to be all about personal production, not just big media publishing and packaging. At least that's the sense … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
How marketers capture and measure social contributions will rapidly become the secret to giving media its due. Many continue to develop sophisticated cross-channel attribution … Read the whole story
COMMENTARY
by admin
Support the launch of the Audi A7 model at the New York International Auto Show a campaign connected out-of-home media with mobile through a … Read the whole story