The Social Graf
by Erik Sass, Staff Writer
In addition to using social media for distributing advertising, marketers have long recognized that social media is a valuable tool for research -- and now a number of companies are … Read the whole story
by Karl Greenberg
Progressive Insurance is using Flo, the proprietress of the fictive insurance store, to go social about "The Best Day Ever." The campaign involves a … Read the whole story
by Erik Sass
Social media and new media technology have brought huge benefits in important areas, notes WPP's Martin Sorrell and Microsoft's Jaron Lanier. Still, both bemoaned … Read the whole story
by Gavin O'Malley
Brand communications firm Imre is building out -- as well as rebranding -- its social marketing practice. Now known as 5Loom, the social practice … Read the whole story
by Karlene Lukovitz
A new study from analytics-driven advertising research firm PhaseOne Communications, presented at the Advertising Research Foundation's Re:think 2012 event on March 27, sheds light … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
It seems everywhere we turn we hear more about social video. Not just branded video that marketers release on YouTube and promote the heck … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The reasons a consumer might click on a Facebook "Like" button and subscribe to an email list are similar, according to a study released … Read the whole story
COMMENTARY
by Rob Garner
Every day in nature, avalanches both big and small occur, in areas so unreachable and remote that humans never see them. In the world … Read the whole story
COMMENTARY
by David Berkowitz
It happens while you sleep. One night, you're visiting your favorite website. Then, you wake up, visit it again, and you can't recognize it … Read the whole story
COMMENTARY
by Stephanie Azzarone, Op-Ed Contributor
TechCrunch recently crowned Pinterest 2011's "Best New Start Up," and in February alone, Pinterest saw 16.23 million unique users. TechCrunch also reported that 80% … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Social media is getting more ad revenue. But the dollars are coming out of budgets for print, radio, outdoor and other media -- not … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the Doremus and the Financial Times Q4 2011 Decision Dynamics online survey, global executives have an insatiable appetite for information. At any … Read the whole story
COMMENTARY
by Layton Han
When it comes to travel brands that cater to affluent customers, there's a case of the have and have-nots. According to a survey released … Read the whole story