The Social Graf
by Erik Sass, Staff Writer
Social buying juggernaut Groupon stumbled again last week with Friday's downward revision of its fourth-quarter revenue from $506.5 million to $492.2 million. While this is a relatively modest
decrease of … Read the whole story
by Laurie Sullivan
Marketers may soon add Pinterest into their attribution strategy. Studies have demonstrated the social site's ability to generate leads. Now a recent study suggests … Read the whole story
by Aaron Baar
After finding itself at the center of a political controversy earlier this month, Ohio Art, maker of Etch A Sketch, has moved quickly to … Read the whole story
by Karl Greenberg
The National Hockey League and Electronic Arts Inc. are partnering for a promotional campaign in which consumers' input will decide the cover of EA … Read the whole story
by Steve Smith
As social TV evolves on devices, Facebook could become an important player in hosting second-screen experiences for audiences in a number of ways. Programmers … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Most advergames still just plain suck. But in one of its first forays into mobile, the Captain Morgan brand out maneuvers a lot of … Read the whole story
COMMENTARY
by Paul Jones
A lot of things in life are better in threes; Stooges, for instance. Or, coins in a fountain. Or, little pigs. Or, Bee Gees. … Read the whole story