The Social Graf
by Erik Sass, Staff Writer
For most big brands there often comes a moment in which they have to make an uncomfortable choice: should they sue a much smaller company that happens to have infringed … Read the whole story
by Mark Walsh
LinkedIn just introduced a service that allows businesses to tailor content sent to followers according to various criteria, including industry, seniority, job function, company … Read the whole story
by Aaron Baar
"Around the time of the tsunami, everyone was [posting] to Facebook and it felt so wrong when you were looking at these images, to … Read the whole story
by Wayne Friedman
Steve Koonin, president of Turner Entertainment Networks, believes any association with the network for marketers should be on a 24-hour basis. "By building a … Read the whole story
by Wayne Friedman
Social media-television activity in March highlights CBS' "NCAA Men's College Basketball Tournament" -- with individual episodes on the NBC "The Voice" and ABC Family's … Read the whole story
by Karlene Lukovitz
The campaign seeks to convey the New Zealand wine label's "history of innovative thinking, pushing boundaries and challenging routine" by combining "whimsical" imagery, vibrant … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Forrester Research created the "Facebook factor" to identify how much more likely Fans are to purchase a brand's products or services. The method, based … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Regarding social, the end goal for any brand should be to create "advocates," according to Susan Thomson, Head of Media, Social Media and CRM, … Read the whole story
COMMENTARY
by Jackie Kmetz
Social media is permeating our personal and professional lives everywhere you look-even in the healthcare industry. As more hospitals, clinics, doctors and medical staff … Read the whole story
COMMENTARY
by David Berkowitz
There's no way you missed this week's tech news: Facebook spent $1 billion to acquire Instagram, the mobile photo-sharing application sensation. This may be … Read the whole story