The Social Graf
by Erik Sass, Staff Writer
While bosses may not always be thrilled about their employees using social media in the workplace, the reverse isn't true: it seems employees take a more favorable view of bosses … Read the whole story
by Mark Walsh
LinkedIn just introduced a service that allows businesses to tailor content sent to followers according to various criteria, including industry, seniority, job function, company … Read the whole story
by Karlene Lukovitz
The campaign seeks to convey the New Zealand wine label's "history of innovative thinking, pushing boundaries and challenging routine" by combining "whimsical" imagery, vibrant … Read the whole story
by Wayne Friedman
Steve Koonin, president of Turner Entertainment Networks, believes any association with the network for marketers should be on a 24-hour basis. "By building a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Forrester Research created the "Facebook factor" to identify how much more likely Fans are to purchase a brand's products or services. The method, based … Read the whole story
COMMENTARY
by Jackie Kmetz
Social media is permeating our personal and professional lives everywhere you look-even in the healthcare industry. As more hospitals, clinics, doctors and medical staff … Read the whole story
COMMENTARY
by David Berkowitz
There's no way you missed this week's tech news: Facebook spent $1 billion to acquire Instagram, the mobile photo-sharing application sensation. This may be … Read the whole story