The Social Graf
by Erik Sass, Staff Writer
The 2012 summer Olympics in London will be the first fully "social" event in the history of the games, thanks in part to an aggressive social media strategy pursued by … Read the whole story
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by Karl Greenberg
In this third partnership with Klout, Chevrolet is targeting six markets nationwide, with Klout influencers required to have a Klout score of 50 or … Read the whole story
by Karl Greenberg
The temps who will perform the duties for the three people Mitzubishi chooses for the "play day" will not come from Kelly Girl. Instead, … Read the whole story
by Mark Walsh
Spotify announced a broad new partnership Wednesday with Coca-Cola and launched a series of branded apps from the beverage giant and others as the … Read the whole story
by Karlene Lukovitz
The campaign, from Smoothie King agency Saeger Media Group, includes Facebook ads, direct mail, an email campaign to the brand's "Kingdom"/loyalty program members, social … Read the whole story