The Social Graf
The former director of the U.K.'s Government Communications Headquarters has co-authored a report for Demos, a think tank, calling for enhanced surveillance capabilities to combat criminals and terrorists using social … Read the whole story
The supply of online advertising inventory available in the so-called "real-time bidding" or RTB marketplace continues to expand as advertisers, agencies and publishers embrace … Read the whole story
Maximizing its social media budget has been as perplexing to Ben & Jerry's as it is to the next advertiser. Jay Curley, integrated marketing … Read the whole story
A month before its expected IPO, Facebook reported quarterly revenue of $1.06 billion, down 6% from the prior quarter despite a gain in monthly … Read the whole story
ACTV8.me -- which has deals with Fox Broadcasting (for "New Girl"), Mark Burnett Productions, Oxygen TV, Virgin Produced -- says early data shows users … Read the whole story
"Team 24 Hour Fitness" athletes will make appearances and be featured in a raft of digital and traditional marketing efforts leading up to and … Read the whole story
Facebook could own more than a fifth of the mobile ad market by 2017, Pivot Research argues. And the social network might not even … Read the whole story
The company has launched a musical event, sweepstakes, giveaway, social media and online marketing program with retail tie-in called "Zippo Encore." The effort aims … Read the whole story
California Walnuts is running a Facebook contest to promote walnuts' health benefits and its new "Natural Defenders of the Human Body" campaign theme. Read the whole story
- COMMENTARY
Netflix said last year that it was backing a bill to amend the federal Video Privacy Protection Act, in order to integrate with Facebook. … Read the whole story
- COMMENTARY
When you read or watched "The Hunger Games," did you catch all the lessons for social media marketers? Any story about a post-apocalyptic society … Read the whole story
