The Social Graf
by Erik Sass, Staff Writer
The former director of the U.K.'s Government Communications Headquarters has co-authored a report for Demos, a think tank, calling for enhanced surveillance capabilities to combat criminals and
terrorists using social … Read the whole story
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by Joe Mandese
The supply of online advertising inventory available in the so-called "real-time bidding" or RTB marketplace continues to expand as advertisers, agencies and publishers embrace … Read the whole story
by Sarah Mahoney
Maximizing its social media budget has been as perplexing to Ben & Jerry's as it is to the next advertiser. Jay Curley, integrated marketing … Read the whole story
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by Mark Walsh
A month before its expected IPO, Facebook reported quarterly revenue of $1.06 billion, down 6% from the prior quarter despite a gain in monthly … Read the whole story
by Wayne Friedman
ACTV8.me -- which has deals with Fox Broadcasting (for "New Girl"), Mark Burnett Productions, Oxygen TV, Virgin Produced -- says early data shows users … Read the whole story
by Karl Greenberg
"Team 24 Hour Fitness" athletes will make appearances and be featured in a raft of digital and traditional marketing efforts leading up to and … Read the whole story
by Steve Smith
Facebook could own more than a fifth of the mobile ad market by 2017, Pivot Research argues. And the social network might not even … Read the whole story
by Karl Greenberg
The company has launched a musical event, sweepstakes, giveaway, social media and online marketing program with retail tie-in called "Zippo Encore." The effort aims … Read the whole story
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by Karlene Lukovitz
California Walnuts is running a Facebook contest to promote walnuts' health benefits and its new "Natural Defenders of the Human Body" campaign theme. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Netflix said last year that it was backing a bill to amend the federal Video Privacy Protection Act, in order to integrate with Facebook. … Read the whole story
COMMENTARY
by David Berkowitz
When you read or watched "The Hunger Games," did you catch all the lessons for social media marketers? Any story about a post-apocalyptic society … Read the whole story