The Social Graf
by Erik Sass, Staff Writer
A new social network launched by Google Ideas in partnership with the Institute for Strategic Dialogue is targeting (perhaps that's a poor choice of words) a very niche audience -- … Read the whole story
by Karl Greenberg
"Team 24 Hour Fitness" athletes will make appearances and be featured in a raft of digital and traditional marketing efforts leading up to and … Read the whole story
by Karlene Lukovitz
PepsiCo continues to build on the impressive success of its half-the-calories juices brand, Trop50, with (more) new extensions and new "Girlfriends"-themed TV spots starring … Read the whole story
by Wayne Friedman
ACTV8.me -- which has deals with Fox Broadcasting (for "New Girl"), Mark Burnett Productions, Oxygen TV, Virgin Produced -- says early data shows users … Read the whole story
by Aaron Baar
It's official: Facebook and Google's privacy policies are more confusing than government and financial services documents. According to a survey released by branding firm … Read the whole story
by Laurie Sullivan
What if developers built an advertising engine and laid a layer of social and search on top? Paid search ads arrived long after the … Read the whole story
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by Gavin O'Malley
Forrester evaluates enterprise "listening" vendors, broken down by product fit and customer success. Visible Technologies shared the top spot with Radian6, thanks to their … Read the whole story
by Karl Greenberg
The company has launched a musical event, sweepstakes, giveaway, social media and online marketing program with retail tie-in called "Zippo Encore." The effort aims … Read the whole story
by Steve Smith
According to app analytics firm Distimo, Instagram has enjoyed a phenomenal growth curve -- not only in downloads, but in user photo sharing activity. … Read the whole story
COMMENTARY
by David Berkowitz
When you read or watched "The Hunger Games," did you catch all the lessons for social media marketers? Any story about a post-apocalyptic society … Read the whole story
COMMENTARY
by Joe Mandese
As good as conventional search is, there are just some things Web-based search engines aren't good at finding, especially information on "crime" and where … Read the whole story
COMMENTARY
by Joe Mandese
At least that's what the opening panel at this morning's Search Insider Summit session had to say. The panel, which consists of college kids, … Read the whole story
COMMENTARY
by Rob Garner
If you want to see the conflux of many different search and social elements come together online, just visit a popular discussion forum, wiki, … Read the whole story