The Social Graf
A new social network launched by Google Ideas in partnership with the Institute for Strategic Dialogue is targeting (perhaps that's a poor choice of words) a very niche audience -- … Read the whole story
"Team 24 Hour Fitness" athletes will make appearances and be featured in a raft of digital and traditional marketing efforts leading up to and … Read the whole story
PepsiCo continues to build on the impressive success of its half-the-calories juices brand, Trop50, with (more) new extensions and new "Girlfriends"-themed TV spots starring … Read the whole story
ACTV8.me -- which has deals with Fox Broadcasting (for "New Girl"), Mark Burnett Productions, Oxygen TV, Virgin Produced -- says early data shows users … Read the whole story
It's official: Facebook and Google's privacy policies are more confusing than government and financial services documents. According to a survey released by branding firm … Read the whole story
What if developers built an advertising engine and laid a layer of social and search on top? Paid search ads arrived long after the … Read the whole story
Forrester evaluates enterprise "listening" vendors, broken down by product fit and customer success. Visible Technologies shared the top spot with Radian6, thanks to their … Read the whole story
The company has launched a musical event, sweepstakes, giveaway, social media and online marketing program with retail tie-in called "Zippo Encore." The effort aims … Read the whole story
According to app analytics firm Distimo, Instagram has enjoyed a phenomenal growth curve -- not only in downloads, but in user photo sharing activity. … Read the whole story
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When you read or watched "The Hunger Games," did you catch all the lessons for social media marketers? Any story about a post-apocalyptic society … Read the whole story
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As good as conventional search is, there are just some things Web-based search engines aren't good at finding, especially information on "crime" and where … Read the whole story
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At least that's what the opening panel at this morning's Search Insider Summit session had to say. The panel, which consists of college kids, … Read the whole story
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If you want to see the conflux of many different search and social elements come together online, just visit a popular discussion forum, wiki, … Read the whole story
