The Social Graf
by Erik Sass, Staff Writer
Law enforcement officials have always faced a balancing act when it comes to their public image, needing to appear tough (on the bad guys) but helpful and friendly (to law-abiding … Read the whole story
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by David Goetzl
CAPTIVA ISLAND, Fla. -- A top executive at email service provider WhatCounts said investors remain bullish on the email marketing space, while predicting that … Read the whole story
by Karlene Lukovitz
The video's real point is to get women to make a margarita recipe featuring Sauza Blue Tequila, as demonstrated by a hunky "fireman." (Actually, … Read the whole story
by Aaron Baar
Car-service company GroundLink is looking to build national awareness by appealing to the secret agent that lives within every person who might use its … Read the whole story
by David Goetzl
CAPTIVA ISLAND, Fla. -- Email marketers are constantly looking for more efficient ways to collect email addresses near the point of retail. The Scotts … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Brands need to treat social optimization like real content and put it in the editorial calendar -- an insight from Kenn Gold, director of … Read the whole story
COMMENTARY
by Catharine P. Taylor
Much has been said about the amendment to Facebook's S1 this week, but, for the Social Media Insider, it's still not enough. Something has … Read the whole story
COMMENTARY
by Daniella Koren
The speed of social rules the day. We traverse platforms faster than we can blink an eye. Can social channels get any faster or … Read the whole story