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by Laurie Sullivan
Viacom Media Networks will announce a deal Monday that allows the company to sell premium and custom social content, supporting linear, digital and mobile … Read the whole story
by Laurie Sullivan
The Sweden start-up Wrapp has brought social gifting to the United States, along with specials from Gap, H&M, Sephora, Bjorn Borg, Gant, and SpaFinder … Read the whole story
COMMENTARY
by Drew Neisser
Social media has hit the big time -- or at least has become the province of big companies. A recent study on the fitness … Read the whole story
COMMENTARY
by The Editor
On the eve of this week's PTTOW! Youth Media Conference in Laguna Niguel, Calif., MediaDailyNews caught the ear of skateboarding star, actor and youth … Read the whole story
COMMENTARY
by Roman Tsunder
A CSR component used to be a 'nice to have' in a marketing campaign, but today it's essential to a brand's DNA. Companies without … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
What's that on your jeans? Do I see a hashtag? To promote its new line of eco-friendly laser-blasted denim, Replay created an in-store and … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to published studies by Dr. Tina McCorkindale, an assistant professor at Appalachian State University's Department of Communication, "18- to 29-year-olds are the Facebook … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Can too much data make attribution more complex? Matt Ackley, director of media and platforms at Google, argues that too much data can cloud … Read the whole story