The Social Graf
by Erik Sass, Staff Writer
Social media holds enormous potential as a teaching tool, but also some obvious pitfalls, including the possibility of inappropriate teacher-student interaction (which of course exists independently
of social media). On … Read the whole story
by Laurie Sullivan
The Sweden start-up Wrapp has brought social gifting to the United States, along with specials from Gap, H&M, Sephora, Bjorn Borg, Gant, and SpaFinder … Read the whole story
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by Mark Walsh
On Tuesday, Buddy Media formally announced the rebrand of the Brighter Options social ad software as BuyBuddy, a self-service offering advertisers can use to … Read the whole story
by Karlene Lukovitz
The videos target Pretzel Crisps' core consumer base -- women 25 to 49 -- and both, in addition to being offered in long versions … Read the whole story
by Karlene Lukovitz
The spot will run through the spring in 30- and 15-second versions on nationwide outlets including ESPN, Comedy Central, Spike, TNT and TBS. The … Read the whole story
by Karl Greenberg
Ram Truck brand is going to Churchill Downs as part of its sponsorship of the 2012 Kentucky Oaks and Kentucky Derby. This is the … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
What's that on your jeans? Do I see a hashtag? To promote its new line of eco-friendly laser-blasted denim, Replay created an in-store and … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Social video viewership jumped 40% in the first quarter of 2012 over last year, driven in large part by the popularity of the "Kony … Read the whole story
COMMENTARY
by John Rowady, Op-Ed Contributor
While the 2008 Games are only four years in our rearview mirror, it seems now like a whole generation ago, especially when it comes … Read the whole story
COMMENTARY
by David Berkowitz
What if you didn't need a mobile phone to share content? What if you could share your literal point of view? What if "always … Read the whole story
COMMENTARY
by Reggie Bradford
Healthcare organizations and providers are not exempt from lessons that have been learned by brands and social marketers in other industries. The main lesson … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Can too much data make attribution more complex? Matt Ackley, director of media and platforms at Google, argues that too much data can cloud … Read the whole story