The Social Graf
by Erik Sass, Staff Writer
Social media is an effective marketing and advertising channel, according to 329 brand executives surveyed by PulsePoint Group and the Economist Intelligence Unit for eMarketer in February of this
year … Read the whole story
by Karlene Lukovitz
The spot will run through the spring in 30- and 15-second versions on nationwide outlets including ESPN, Comedy Central, Spike, TNT and TBS. The … Read the whole story
by Karl Greenberg
Ram Truck brand is going to Churchill Downs as part of its sponsorship of the 2012 Kentucky Oaks and Kentucky Derby. This is the … Read the whole story
by Karlene Lukovitz
The brand is promoting the tool -- billed as an "advertising agency" for bringing new flavors to families -- through paid integrations on "The … Read the whole story
COMMENTARY
by Brandon Evans
Marketers must focus on how to activate fans -- turning them into brand advocates and essentially evolving their social media presence into a research … Read the whole story
COMMENTARY
by David Berkowitz
What if you didn't need a mobile phone to share content? What if you could share your literal point of view? What if "always … Read the whole story
COMMENTARY
by Catharine P. Taylor
I'm hoping that even all of the techno-forward people who read this column still experience occasional moments of wonder at what all of these … Read the whole story