The Social Graf
by Erik Sass, Staff Writer
Facebook has revealed the target price per share for its initial public offering, in the range of $28-$35 per share, which would give the company a value of $96 billion. … Read the whole story
by Joe Mandese
Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, … Read the whole story
by Aaron Baar
Looking to change the idea that being or wearing a "suit" is somehow undesirable, Men's Wearhouse is targeting a younger, hipper client in a … Read the whole story
by Laurie Sullivan
Creating a music strategy that makes it easier for brands to connect with the trillion-dollar youth market and its cultural values will become the … Read the whole story
by Mark Walsh
LinkedIn doubled its first-quarter revenue to $188.5 million from a year ago on strong growth across its employment services, subscription and advertising business lines … Read the whole story
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by Gavin O'Malley
Youth from higher-income and higher-education families are more likely to video chat than youth from lower income and education households, Pew found. Teens who … Read the whole story
by Karlene Lukovitz
Themed "It's Yes Food," the campaign - one of the largest in Oscar Mayer's history - kicked off with three humorous TV spots showing … Read the whole story
COMMENTARY
by Jenny Vandehey
The other week, Pinterest moved in to the No. 3 spot as the most-popular social network in the U.S, trailing only Twitter and Facebook, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The National Hockey League is going beyond Social TV with second-screen gaming that revives a familiar predicitive play model. The hope is not only … Read the whole story
COMMENTARY
by Paul Gillin
When a big technology client asked me to be its eyes and ears in a big online technical community, my initial reaction was "Whom … Read the whole story