The Social Graf
by Erik Sass, Staff Writer
KitKat's advertising message has always centered around the idea of giving the hapless, stressed-out worker a "break" in the form of delicious, chocolate-covered wafers. Now KitKat maker Nestle is
extending … Read the whole story
by Laurie Sullivan
The percentage of Facebook budgets allocated toward social ads rose to 23% -- up from 5% in the past 12 months, according to data … Read the whole story
by Mark Walsh
In the wake of Facebook's $1 billion deal for Instagram, the spotlight has fallen on a new crop of video-sharing apps moving up the … Read the whole story
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by Gavin O'Malley
Social may have established itself as a brand-building requirement, but -- as some marketers have learned the hard way -- it can't yet replace … Read the whole story
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by David Goetzl
CBS is trying to establish a social media locus for conversation and interaction related to its programming across all dayparts as networks look to … Read the whole story
by Karl Greenberg
Kimberly-Clark's Kotex Natural Balance brand is standing up for what's real. The feminine hygiene brand is tapping comedienne Heather McDonald to star in a … Read the whole story
COMMENTARY
by David Berkowitz
Is reality broken? I've been grappling with the idea ever since reading "Reality is Broken" by Jane McGonigal, who argues that games provide a … Read the whole story