The Social Graf
Bloggers and reporters who write about social media have often been accused of overstating its importance relative to other things like food, water, and shelter. But the widespread angst provoked … Read the whole story
Finding the return on investment from Facebook ads is a continuing source of concern for advertisers that are looking for answers on what they … Read the whole story
In what might be described as media's long-tail wagging its biggest dog, researchers are tapping social media to help television programmers better understand viewer … Read the whole story
A new Viacom study on social media says viewers engage around seven different types of social TV activities -- online or offline -- a … Read the whole story
The bribery investigations at Wal-Mart headquarters may be widening, as the "New York Times" reports, but the results at Walmarts' stores certainly cheered up … Read the whole story
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There's no question that social video, social media and social TV are hot. Nearly every network has some sort of social media tie-in for … Read the whole story
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Speaking at the OMMA Video conference, Viacom Media Networks' EVP/CRO Colleen Rush identified three categories that draw people in to social TV: the ability … Read the whole story
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Is social media chatter, opinion and condemnation enough to gain insight into the success rate of a new fall show? Can social media activity … Read the whole story
