Bloggers and reporters who write about social media have often been accused of overstating its importance relative to other things like food, water, and shelter. But the widespread angst provoked … Read the whole story
Finding the return on investment from Facebook ads is a continuing source of concern for advertisers that are looking for answers on what they … Read the whole story
In what might be described as media's long-tail wagging its biggest dog, researchers are tapping social media to help television programmers better understand viewer … Read the whole story
A new Viacom study on social media says viewers engage around seven different types of social TV activities -- online or offline -- a … Read the whole story
The bribery investigations at Wal-Mart headquarters may be widening, as the "New York Times" reports, but the results at Walmarts' stores certainly cheered up … Read the whole story
There's no question that social video, social media and social TV are hot. Nearly every network has some sort of social media tie-in for … Read the whole story
Speaking at the OMMA Video conference, Viacom Media Networks' EVP/CRO Colleen Rush identified three categories that draw people in to social TV: the ability … Read the whole story
Is social media chatter, opinion and condemnation enough to gain insight into the success rate of a new fall show? Can social media activity … Read the whole story