Another day, another column about Facebook, whose stock price just keeps going lower -- $28.26 at the time of writing, down 26% from the IPO price of $38. And it … Read the whole story
Amid broad consolidation in the social marketing space, Salesforce.com is reportedly closing in on Facebook specialist Buddy Media. Buddy Media and SalesForce.com have already … Read the whole story
The sweepstakes-focused campaign dangles a grand prize of three Florida vacation packages, but there are nine other single-vacation prizes. People can enter daily through … Read the whole story
The addition of display ads and social media features to mobile video can boost the effectiveness and engagement of a mobile marketing buy. That's … Read the whole story
As Facebook's stock limps along, a popular refrain says that social advertising doesn't work. Ross Douthat, in a recent New York Times opinion, goes … Read the whole story