The Social Graf
by Erik Sass, Staff Writer
Visible Technologies has been selected by WPP, one of the world's largest advertising agency holding companies, as its preferred provider of social listening and analytics. That means Visible will be … Read the whole story
by Steve McClellan
Starcom MediaVest Group, Wendy's, an SMG client, and social media sharing service ShareThis have released results from two online advertising campaigns utilizing the ShareThis … Read the whole story
-
by Laurie Sullivan
Content shared from Facebook and the amount of backlinks appear to influence organic search engine results most, but Google +1s have the strongest impact … Read the whole story
-
by Gavin O'Malley
Riding a wave of interest in social marketing platforms, Shoutlet on Thursday is expected to announce another $15 million investment, led by FTV Capital. … Read the whole story
by Karlene Lukovitz
Two new TV spots -- one for each flavor -- recently launched on the E!, Food, TBS, TLC and We networks. The ads use … Read the whole story
by Karl Greenberg
The campaign created by UniWorld Group for the Escape compact SUV has a comedy-sketch feel about how the Escape has completely changed a family, … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
A recent survey conducted by agency media software and processing firm Strata found that 69% of agency honchos consider social the "focus" of their … Read the whole story
COMMENTARY
by John Capone
Some marketers have vented their frustrations with a seemingly fickle audience constantly chasing its own (long) tail. Fatigue sets in. "It looks like every … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Here's more proof that video and social media are growing ever more inextricably linked: Turner Broadcasting tapped six tech startups for a 12-week incubator … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recent Wildfire analysis of over 10,000 social media campaigns to see what types of campaigns generated the most earned media, the … Read the whole story