The Social Graf
Following a moderately disastrous IPO and amid heightened skepticism about the efficacy of social media advertising, Facebook has responded to critics with a new study of social media ROI performed … Read the whole story
In winning the French Open, the 25-year-old becomes only the sixth woman in the Open Era to complete the career Grand Slam. (Doing so … Read the whole story
The grassroots program, which begins June 16 at the Salt Lake City stop of the Vans Warped Tour, marks the 13th time the Legacy … Read the whole story
- COMMENTARY
The future is taking shape, and it is integrated and content-driven marketing. The challenge will be planning for proper media mix across these placements. Read the whole story
COMMENTARYDespite fears about limited creative opportunities, privacy issues, device fragmentation, lack of standard metrics and agency expertise, mobile display and search ads continue to … Read the whole story
- COMMENTARY
Instead of waiting for the so-called "Facebook phone" to come out, there's already a pretty decent mobile handset running an operating system that's somewhat … Read the whole story
