A lot of people have raised concerns about personal security for users of location-based social networks, including the meet-and-greet or "mobile flirtation platforms" as I call them. It turns out … Read the whole story
A new study released Tuesday by comScore, in partnership with Facebook, aims to demonstrate that advertising on the site actually works -- by leveraging … Read the whole story
While there is increasing value of social media platforms in relation to entertainment, recommendations of products/services in these arenas aren't universal. A new survey … Read the whole story
Ah, the 24 Hours of Le Mans. If you can't actually go, you can at least keep tabs on what Nissan is doing there … Read the whole story
Continuing an environmental theme begun when the animated movie version of "The Lorax" was released this year, the three-partner initiative uses the Dr. Seuss … Read the whole story
The marketers for credit card issuers are tentative due to continued economic malaise, with direct mail volume hitting a 25-month low in April, according … Read the whole story
For the last few years, we've been told to stop referring to digital media and simply think of media. It can only be a … Read the whole story
Advertisers are starting to question the use of social networking sites such as Facebook and Twitter, debating the overall effectiveness of social media marketing. … Read the whole story
According to a new study from MIT/Sloan and Deloitte, the 2012 Social Business Global Executive Study and Research Project, social business matters. 52% of … Read the whole story
The last few weeks have confirmed it for me: Social media is about 70% hype, and 30% business. I mean that the majority of … Read the whole story