Facebook will launch a real-time bidded marketplace that will allow advertisers for the first time to retarget audiences on Facebook based on their browsing … Read the whole story

VivaKi Chief Strategy & Innovation Officer Rishad Tobaccowala channeled his inner Kafka Wednesday, explaining to a gathering of clients, agency executives, entrepreneurs, VCs, and … Read the whole story

Social signals have become a targeting tool for display ads. RadiumOne released a URL shortener offering brands back-end social analytics to target display ads … Read the whole story

While there is increasing value of social media platforms in relation to entertainment, recommendations of products/services in these arenas aren't universal. A new survey … Read the whole story

For the last few years, we've been told to stop referring to digital media and simply think of media. It can only be a … Read the whole story

Relevvant launched Tuesday, unveiling a platform combining disparate data sources from mobile and social to support targeted campaigns via display, SMS messages, email and … Read the whole story

According to a new study from MIT/Sloan and Deloitte, the 2012 Social Business Global Executive Study and Research Project, social business matters. 52% of … Read the whole story

When teens want to post pictures and connect with friends, they'll go to Facebook. When they want to find out what new promotions Starbucks … Read the whole story

The last few weeks have confirmed it for me: Social media is about 70% hype, and 30% business. I mean that the majority of … Read the whole story