The Social Graf
by Erik Sass, Staff Writer
Most big companies around the world are using social media for a variety of purposes, but they're failing to effectively integrate it into their overall corporate strategies, according to a … Read the whole story
by Karl Greenberg
The message that Spine is not just for runners but also athletes who run will be carried by a TV, print, digital, social media … Read the whole story
by Tanya Gazdik
The Arizona Office of Tourism is launching a summer ad campaign that uses social media to try to engage potential tourists. It uses Facebook, … Read the whole story
COMMENTARY
by Rob Garner
The subject of analytics and measurement is one of the most critical areas to your ongoing strategy and tactical development. By acting in a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Five small business owners will receive house calls from American Express OPEN and Facebook branding experts who conduct in-depth marketing makeovers. Winners also receive … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the Genesys release of its Getting Closer to the Customer report, surveying more than 798 senior executives worldwide, 58% of C-level respondents … Read the whole story
COMMENTARY
by David Berkowitz
One of the fastest-growing Facebook groups this year must be for people whose companies have been acquired by the social network. Following Instagram, Facebook … Read the whole story
COMMENTARY
by Brigid Milligan
Imagine if every time you played FarmVille you also reduced your carbon emissions... or, perhaps more realistically, you gained a point for every time … Read the whole story