The Social Graf
Zynga, the titan of time-wasting, is broadening its distribution base with a new social network called "Zynga With Friends," where players can build profiles and connect with other players while … Read the whole story
The automaker, which by now could probably publish a textbook on social-media launch strategies for cars and crossovers, is starting up a new social-focused … Read the whole story
The discovery media company Shazam will provide NBC Olympics, a division of the NBC Sports Group, with a social TV experience during the 2012 … Read the whole story
The men's aftershave brand is launching a campaign that offers a new spin on machismo. The TV and digital effort is -- like the … Read the whole story
SocialVibe hired John Capano as chief marketing officer, Brett Lofgren as chief revenue officer and Bob Lonigro as vice president of sales. Read the whole story
From a public relations point of view, the ascendance of Facebook COO Sheryl Sandberg to its board of directors may say more about the … Read the whole story
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According to a new report from Resolution Media and Kenshoo, "Exposure Rate," a new metric to measure targeted engagement on Facebook, takes center stage. … Read the whole story
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Remember Highlight? Sure, it's still around, and it's premature to write it off. Yet the new app that received the most buzz at South … Read the whole story
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In just one day at the 140 Characters Conference, I gleaned some observations worth sharing (and caring about): Among them: Social media is a … Read the whole story
