The Social Graf
by Erik Sass, Staff Writer
After its high-profile dumping in May, Facebook wants to win back GM as an advertiser, according to the Wall Street Journal, which reports that Facebook global sales boss Carolyn Everson … Read the whole story
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by Joe Mandese
Early Facebook investor Interpublic sold the remainder of its shares in the social network for nearly $250 million when it went public May 18th, … Read the whole story
by Karl Greenberg
Stock-car racing organization NASCAR is rolling toward Independence Day and the two big races during the holiday weekend with a cause-marketing program, "NASCAR Unites … Read the whole story
by Laurie Sullivan
Ask.com will announce Monday the acquisition of nRelate, an early-stage content discovery company, to further its content marketing and recommendations strategy. The deal lays … Read the whole story
by Aaron Baar
Scent can be a powerful motivator, evoking memories and emotions in people in ways other senses and tools can't. With that in mind, P&G's … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
The average Twitter user has maybe a few hundred followers. Active, informative users might have thousands. Then there are celebrity Twitter users, who easily … Read the whole story
COMMENTARY
by Max Kalehoff
I had breakfast last week with my friend Stan Joosten, who works in digital marketing innovation at P&G. We were talking about the role … Read the whole story
COMMENTARY
by Reggie Bradford
When consumers think of healthcare, unfortunately what probably comes to mind more often than not is: lack of access, frustration, long waits for test … Read the whole story