The Social Graf
by Erik Sass, Staff Writer
They may not have figured out exactly how to use it for marketing, but the bosses of big companies are plenty aware of social media, especially when it comes to … Read the whole story
by Tanya Gazdik
Anheuser-Busch is unveiling its newest responsible drinking campaign which relies on online and social media. A website, asks adults to pledge their commitment to … Read the whole story
COMMENTARY
by Maria Bailey, Columnist
Summer is in full swing. Families are traveling to historical sites and theme parks across the country. Moms are packing their bags for business … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Today, I want to talk about the last of the three posts by Harvard Business Review bloggers, Karen Freeman, Patrick Spenner and Anna Bird … Read the whole story
COMMENTARY
by Catharine P. Taylor
I'm posting today from Mackinac (pronounced Mackinaw) Island, Michigan, where the smell of horse manure or fudge fills the air, depending on which direction … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What is the value of a "like" on Facebook for TV advertisers? For TV networks, the better question seems to be how much Facebook … Read the whole story